About Us

Easy Choice Health Plan of New York is a New York State Licensed HMO that was founded by 12 New York City Physicians. The Health Plan's central goal is to advance the cost-effective delivery of high quality health care to New Yorkers by harnessing the skill, experience and knowledge of Physicians and other health care professionals at every step of the health care management and delivery process. The plan seeks to recreate the health care partnership that once existed between the patient and the professional and at the same time deliver affordable Health Insurance alternatives to New York City residents and businesses.

In 2011, Easy Choice received a major capital infusion and is now affiliated with one of Incorporated Magazine’s 500 fastest growing companies in America. For 2012 this investment has allowed Easy Choice to branch out into the Medicare Advantage market to better serve our clients and New York City senior citizens. This investment has also permitted us to better leverage our resources, improving our customer service, health services and implementing a new state of the art enterprise software system.

Easy Choice looks forward to continuing our mission as New York City’s affordable Health insurance alternative.